Kaley Coffield.
About
Work
Experience
Contact
Welcome.
I’m a product design leader in Austin, TX. I focus on supporting collaboration among teams of designers and non-designers so we can build the best product experiences possible.
Currently leading an awesome team of designers at Auctane.
Focus areas.
I’m a hands-on generalist with a love for:
Workshop facilitation
Storytelling
Product strategy & planning
Idea to concept validation
User research
Select work.
Cost Optimization
A multi-project initiative focused on driving cost savings for customers and generating revenue for the business
Designer & Manager, 2024-2025

Experimentation
Increase revenue
Build trust
Uplift
AI powered mobile app for daily intentional living
Lead Designer & Creator, 2025

AI powered
Passion project
Simplified payments
Unifying Auctane’s payment system, and increasing payment completion rate.
Lead Designer, 2024

Unify & modernize systems
Cloud PAL
Design system adoption at scale
Designer & Facilitator, 2020

Design systems
Large scale facilitation
Guided onboarding
A revamped onboarding experience tailored to different user types, showcasing the product’s unique value
Designer & Manager, 1 year
Welcome to ShipStation, John!
Start shipping in a few easy steps!
Start setup
Increase conversion
Boost retention
Experience.
Auctane
Mar 2024 - present
Senior Manager, Product Design
Directly managed a team of 5 globally across 4 different products, and co-led a team of 12 designers across Auctane’s entire product suite.
ShipStation
Sept 2023 - Apr 2025
Lead Designer
Oversaw the implementation of new features across the product while making sure to harmonize
ShipStation
Jan 2022 - Sept 2023
Senior Product Designer
Designed for key features on the ShipStation product, including a new order details page which unlocked enhanced functionality such as split shipments.
IBM Cloud
May 2021 - Jan 2022
Lead Designer, Billing Experience
I served as the lead designer for the billing experience for the Public Cloud Platform, while also functioning as the team lead for designers covering 7 different product areas. My role was to unify the team and prioritize the work across those areas.
IBM Cloud
Dec 2018 - May 2021
Service & Visual Designer
Co-lead the endeavors to create a unified Cloud product by supporting collaboration between over 40 different team, building an internal design system, innovating new ways to deliver code and share functionality between teams.
Contact.
Let’s connect! Feel free to shoot me an email or send me a message on LinkedIn.
kaley.coffield@email.com
Kaley Coffield.
Welcome.
I’m a product design leader in Austin, TX. I focus on supporting collaboration among teams of designers and non-designers so we can build the best product experiences possible.
Currently leading an awesome team of designers at Auctane.
Focus areas.
I’m a hands-on generalist with a love for:
Workshop facilitation
Storytelling
Product strategy & planning
Idea to concept validation
User research
Select work.
Cost optimization
A multi-project initiative focused on driving cost savings for customers and generating revenue for the business
Designer & Manager, 2024-25
Experimentation
Driving revenue
Building trust

Uplift
From scratch mobile app for daily intentional living
Lead Designer & Creator, 2025
AI powered
Passion project

Improved onboarding
Creating a revamped onboarding experience that is tailored to different user types and showcases the product’s unique value
Designer & Manager, 1 year
Guided set-up
Increase conversion & retention
Welcome to ShipStation, John!
Start shipping in a few easy steps!
Start setup
Simplified payments
Unifying Auctane’s payment system, and improving the customer experience
Lead Designer, 1 year
Unify systems
Reduce fraud
Increase conversion

Cloud PAL
Design system adoption at scale on IBM Cloud.
Designer & facilitator, 2022
Design systems
Large scale facilitation

Experience.
Auctane
Mar 2024 - present
Senior Manager, Product Design
Directly managed a team of 5 globally across 4 different products, and co-led a team of 12 designers across Auctane’s entire product suite.
ShipStation
Sept 2023 - Apr 2025
Lead Designer
Oversaw the implementation of new features across the product while making sure to harmonize
ShipStation
Jan 2022 - Sept 2023
Senior Product Designer
Designed for key features on the ShipStation product, including a new order details page which unlocked enhanced functionality such as split shipments.
IBM Cloud
May 2021 - Jan 2022
Lead Designer, Billing Experience
I served as the lead designer for the billing experience for the Public Cloud Platform, while also functioning as the team lead for designers covering 7 different product areas. My role was to unify the team and prioritize the work across those areas.
IBM Cloud
Dec 2018 - May 2021
Service & Visual Designer
Co-lead the endeavors to create a unified Cloud product by supporting collaboration between over 40 different team, building an internal design system, innovating new ways to deliver code and share functionality between teams.

Pulse of Austin
Feb 2018 - Oct 2019
Interaction Designer
Along with my partner I led the product design for a mobile and web platform dedicated to giving Austin residents a voice and keeping them up to date on city happenings.

Austin Learnshop
Jun 2015 - Mar 2018
Experience Designer & Entreprenuer
Austin Learnshop connects talented local artists, makers, and small business owners to
the community through hands-on learning experiences.
Contact.
Let’s connect! Feel free to shoot me an email or send me a message on LinkedIn.
kaley.coffield@email.com
Kaley Coffield.
Design leadership for the age of AI
I'm a product design leader who operates at both ends of the spectrum — setting strategic direction and collaborating closely to build and ship great work.
I've spent 9+ years building and leading design teams across B2B SaaS, e-commerce, and consumer products. Right now I directly manage 9 designers within a broader org of 15 — and I'm most energized by the work happening at the intersection of AI and product development, where design and engineering are starting to move as one to build great product experiences faster than ever.
Focus areas.
I’m a hands-on generalist with a love for:
AI assisted design & build flows
Storytelling
Product strategy & planning
Idea to concept validation
Team building & mentorship
Workshop facilitation
Select work.
Cost optimization
A multi-project initiative focused on driving cost savings for customers and generating revenue for the business
Designer & Manager, 2024-25
Experimentation
Driving revenue
Building trust

Uplift
From scratch mobile app for daily intentional living
Lead Designer & Creator, 2025
AI powered
Passion project

Improved onboarding
Creating a revamped onboarding experience that is tailored to different user types and showcases the product’s unique value
Designer & Manager, 1 year
Guided set-up flow
Increase conversion & retention
Welcome to ShipStation, John!
Start shipping in a few easy steps!
Start setup
Simplified payments
Unifying Auctane’s payment system, and improving the customer experience
Lead Designer, 1 year
Unify systems
Reduce fraud
Increase conversion

Cloud PAL
Design system adoption at scale on IBM Cloud.
Designer & facilitator, 2022
Design systems
Large scale facilitation

Experience.
Senior Manager, Product Design
Directly managed a team of 5 globally across 4 different products, and co-led a team of 12 designers across Auctane’s entire product suite.
Auctane
Mar 2024 - Present
ShipStation
Sept 2023 - Apr 2025
Lead Designer
Oversaw the implementation of new features across the product while making sure to harmonize
Senior Product Designer
Designed for key features on the ShipStation product, including a new order details page which unlocked enhanced functionality such as split shipments.
ShipStation
Jan 2022 - Sept 2023
IBM Cloud
May 2021 - Jan 2022
Lead Designer, Billing Experience
I served as the lead designer for the billing experience for the Public Cloud Platform, while also functioning as the team lead for designers covering 7 different product areas. My role was to unify the team and prioritize the work across those areas.
Service & Visual Designer
Co-lead the endeavors to create a unified Cloud product by supporting collaboration between over 40 different team, building an internal design system, innovating new ways to deliver code and share functionality between teams.
IBM Cloud
Dec 2018 - May 2021
Contact.
Let’s connect! Feel free to shoot me an email or send me a message on LinkedIn.
kaley.coffield@email.com