Kaley Coffield.

Menu

About

Work

Experience

Contact

Welcome.

I’m a product design leader in Austin, TX. I focus on supporting collaboration among teams of designers and non-designers so we can build the best product experiences possible.

Currently leading an awesome team of designers at Auctane.

Focus areas.

I’m a hands-on generalist with a love for:

Workshop facilitation

Storytelling

Product strategy & planning

Idea to concept validation

User research

Experience.

Auctane

Mar 2024 - present

Senior Manager, Product Design

Directly managed a team of 5 globally across 4 different products, and co-led a team of 12 designers across Auctane’s entire product suite.

  • Orchestrated the roll out of a rebrand to Auctane’s core products
  • Oversaw and delivered a strategy to help users save money and Auctane better monetize, resulting in an additional $4mm ARR
ShipStation logo

ShipStation

Sept 2023 - Apr 2025

Lead Designer

Oversaw the implementation of new features across the product while making sure to harmonize

  • Delivered a new feature strategy to product called “Add-ons” that allowed customers to customize the product to their specific business needs while allowing ShipStation to better monetize features. Resulted in an additional $1m a month within the first 10 months
ShipStation logo

ShipStation

Jan 2022 - Sept 2023

Senior Product Designer

Designed for key features on the ShipStation product, including a new order details page which unlocked enhanced functionality such as split shipments.

IBM Cloud

May 2021 - Jan 2022

Lead Designer, Billing Experience

I served as the lead designer for the billing experience for the Public Cloud Platform, while also functioning as the team lead for designers covering 7 different product areas. My role was to unify the team and prioritize the work across those areas.

  • Established relationships with the largest VADs partners to co-design a new account management experience. Led the effort to enable business partners to better sell IBM Cloud as a part of IBM’s long term selling strategy

IBM Cloud

Dec 2018 - May 2021

Service & Visual Designer

Co-lead the endeavors to create a unified Cloud product by supporting collaboration between over 40 different team, building an internal design system, innovating new ways to deliver code and share functionality between teams.

  • Led the effort to create and sell a vision for the design language on IBM Cloud that was subsequently adopted
  • Coached teams and individuals in design thinking practices across the org

Contact.

Let’s connect! Feel free to shoot me an email or send me a message on LinkedIn.

kaley.coffield@email.com

Kaley Coffield.

Welcome.

I’m a product design leader in Austin, TX. I focus on supporting collaboration among teams of designers and non-designers so we can build the best product experiences possible.

Currently leading an awesome team of designers at Auctane.

Focus areas.

I’m a hands-on generalist with a love for:

Workshop facilitation

Storytelling

Product strategy & planning

Idea to concept validation

User research

Experience.

Auctane

Mar 2024 - present

Senior Manager, Product Design

Directly managed a team of 5 globally across 4 different products, and co-led a team of 12 designers across Auctane’s entire product suite.

  • Orchestrated the roll out of a rebrand to Auctane’s core products
  • Oversaw and delivered a strategy to help users save money and Auctane better monetize, resulting in an additional $4mm ARR
ShipStation logo

ShipStation

Sept 2023 - Apr 2025

Lead Designer

Oversaw the implementation of new features across the product while making sure to harmonize

  • Delivered a new feature strategy to product called “Add-ons” that allowed customers to customize the product to their specific business needs while allowing ShipStation to better monetize features. Resulted in an additional $1m a month within the first 10 months
ShipStation logo

ShipStation

Jan 2022 - Sept 2023

Senior Product Designer

Designed for key features on the ShipStation product, including a new order details page which unlocked enhanced functionality such as split shipments.

IBM Cloud

May 2021 - Jan 2022

Lead Designer, Billing Experience

I served as the lead designer for the billing experience for the Public Cloud Platform, while also functioning as the team lead for designers covering 7 different product areas. My role was to unify the team and prioritize the work across those areas.

  • Established relationships with the largest VADs partners to co-design a new account management experience. Led the effort to enable business partners to better sell IBM Cloud as a part of IBM’s long term selling strategy

IBM Cloud

Dec 2018 - May 2021

Service & Visual Designer

Co-lead the endeavors to create a unified Cloud product by supporting collaboration between over 40 different team, building an internal design system, innovating new ways to deliver code and share functionality between teams.

  • Led the effort to create and sell a vision for the design language on IBM Cloud that was subsequently adopted
  • Coached teams and individuals in design thinking practices across the org
logo

Pulse of Austin

Feb 2018 - Oct 2019

Interaction Designer

Along with my partner I led the product design for a mobile and web platform dedicated to giving Austin residents a voice and keeping them up to date on city happenings.

  • Designed an end to end solution for civic engagement in Austin from research & synthesis to ideation, prototyping, testing, and finally executing on a final concept
  • Coordinated with a development team to build the app prototype
  • Collaborated with city officials to integrate the solution into their existing efforts
Austin Learnshop Logo

Austin Learnshop

Jun 2015 - Mar 2018

Experience Designer & Entreprenuer

Austin Learnshop connects talented local artists, makers, and small business owners to

the community through hands-on learning experiences.

  • Built and launched the organization in 2015 from the ground up
  • Ran over 50 successful Learnshop events led by more than 30 different local makers and artists
  • Managed a team of 5 on marketing and design operations

Contact.

Let’s connect! Feel free to shoot me an email or send me a message on LinkedIn.

kaley.coffield@email.com

Kaley Coffield.

Design leadership for the age of AI

I'm a product design leader who operates at both ends of the spectrum — setting strategic direction and collaborating closely to build and ship great work.

 

I've spent 9+ years building and leading design teams across B2B SaaS, e-commerce, and consumer products. Right now I directly manage 9 designers within a broader org of 15 — and I'm most energized by the work happening at the intersection of AI and product development, where design and engineering are starting to move as one to build great product experiences faster than ever.

Focus areas.

I’m a hands-on generalist with a love for:

AI assisted design & build flows

Storytelling

Product strategy & planning

Idea to concept validation

Team building & mentorship

Workshop facilitation

Experience.

Senior Manager, Product Design

Directly managed a team of 5 globally across 4 different products, and co-led a team of 12 designers across Auctane’s entire product suite.

  • Orchestrated the roll out of a rebrand to Auctane’s core products
  • Oversaw and delivered a strategy to help users save money and Auctane better monetize, resulting in an additional $4mm ARR

Auctane

Mar 2024 - Present

ShipStation

Sept 2023 - Apr 2025

ShipStation logo

Lead Designer

Oversaw the implementation of new features across the product while making sure to harmonize

  • Delivered a new feature strategy to product called “Add-ons” that allowed customers to customize the product to their specific business needs while allowing ShipStation to better monetize features. Resulted in an additional $1m a month within the first 10 months

Senior Product Designer

Designed for key features on the ShipStation product, including a new order details page which unlocked enhanced functionality such as split shipments.

ShipStation

Jan 2022 - Sept 2023

IBM Cloud

May 2021 - Jan 2022

Lead Designer, Billing Experience

I served as the lead designer for the billing experience for the Public Cloud Platform, while also functioning as the team lead for designers covering 7 different product areas. My role was to unify the team and prioritize the work across those areas.

  • Established relationships with the largest VADs partners to co-design a new account management experience. Led the effort to enable business partners to better sell IBM Cloud as a part of IBM’s long term selling strategy

Service & Visual Designer

Co-lead the endeavors to create a unified Cloud product by supporting collaboration between over 40 different team, building an internal design system, innovating new ways to deliver code and share functionality between teams.

  • Led the effort to create and sell a vision for the design language on IBM Cloud that was subsequently adopted
  • Coached teams and individuals in design thinking practices across the org

IBM Cloud

Dec 2018 - May 2021

Contact.

Let’s connect! Feel free to shoot me an email or send me a message on LinkedIn.

kaley.coffield@email.com